Social engineering is a cunning cyberattack technique that exploits deception and manipulation to coerce individuals into disclosing their personal information, such as passwords, credit card numbers or bank account details. These attacks can take various forms, including phishing emails, fraudulent calls or bogus websites. Unfortunately, social engineering attacks are evolving and becoming more convincing thanks to generative artificial intelligence (AI).
Generative AI is a technology that can create authentic content such as text, voice or images based on data or examples. While it has legitimate uses in fields such as art, entertainment and education, it's also being harnessed for nefarious purposes, making social engineering attacks harder to detect and more effective.